Guardian Malaysia Clinches Top Honours at Retail Asia Awards 2025

Wins Health & Beauty Retailer of the Year, Along with Two Other Prestigious Awards

Petaling Jaya, 9 June 2025 – Guardian Malaysia has been crowned the Health & Beauty Retailer of the Year (Malaysia) at the Retail Asia Awards 2025, marking a significant milestone for the brand as it picks up this prestigious title for the very first time. The awards ceremony, held on 4 June at the Marina Bay Sands Expo & Convention Centre in Singapore, brought together top retail players from across the Asia-Pacific region.

In addition to its landmark win, Guardian Malaysia also swept up two more accolades – Health & Wellness Initiative of the Year (Malaysia) and Supply Chain Innovation of the Year (Malaysia) – capping off a highly successful evening for the retailer.

“This recognition affirms our position as Malaysia’s No. 1 Health & Beauty Retailer,” said Priscilla Wu, Managing Director of Guardian Malaysia, speaking on the sidelines of the ceremony. “Since opening our first store in Malaysia 58 years ago, our teams have worked tirelessly to refresh our image, improve product selection, and enhance the retail experience for every shopper. These awards reflect our commitment to always putting our customers first.”

The triple win underscores Guardian Malaysia’s strategic focus on shopper-centric innovation. From impactful brand-building campaigns and strong supplier partnerships to a seamless omni-channel approach, Guardian’s initiatives over the past year have been designed to create more value for customers at every touchpoint.

“It’s all about our shoppers,” Priscilla added. “We want them to feel appreciated, informed, and inspired. Whether it’s the latest beauty trends or essential wellness products, our goal is to be the go-to destination for all their health and beauty needs. We simply want to win with our shoppers!”

The Retail Asia Awards is an esteemed annual platform celebrating excellence, innovation, and achievements within the regional retail sector. Retailers across various formats – including hypermarkets, pharmacies, supermarkets, and specialty stores – vie for recognition by an elite panel of judges.

This year’s panel featured industry leaders including David Eu (RSM Singapore), Anson Bailey (KPMG), Olivier Gergele (EY-Parthenon), Quan Yao Peh (Euromonitor International), Brian Man (PwC), and Siddarth Pathak (Kearney).

Guardian Malaysia has ramped up its customer engagement efforts in recent months with popular campaigns such as Own Your Beautiful, the award-winning Get.Set.Glow! wellness program, and curated selections like #IYKYK for trend-savvy shoppers. The retailer also launched community-driven initiatives like #LoveforLocal, Love is in the Hair, and the Guardian Awards Beauty & Wellness.

“We are truly grateful to all Malaysians for trusting us and making Guardian their number one choice,” Priscilla concluded. “We may not be the biggest in the market, but we believe every Malaysian deserves access to meaningful, quality choices. This win only strengthens our promise to continue delivering the best in value, care, and products to our communities.”

#guardianNo1
#ThankYouMalaysia
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